15th Philippine Food Expo 2023

The agri-food sector, which employs 38% of the labor force in the ASEAN region, continues to be the largest employer in the region due to the rapid evolution of consumer food preferences and the rising demands for food production that come along with rising population and increased purchasing power. Since the majority of ASEAN’s economic growth, trade, and investment depend on it, the agri-food industry is a high priority for ASEAN integration. However, by increasing land productivity and ensuring market demands, there is still much to be done for its sustainable growth and development.

With the rise of globalization of food trade, the challenge of keeping up with the changes in consumption and demand as incomes rise with population growth and greater economic prosperity remain. The rise of wealth and spending power result to greater consumer demand and a change in diets require more variety and nutritious food at affordable prices. These changes in urbanization and consumer behaviour are also evident in the shift of raw materials sourcing – from small farms to modern supermarkets. Food manufacturers and retailers may take advantage of this shift as great opportunities present themselves in the rise of global groceries and the increase of processed food exports. According to the Institute of Grocery Distribution, Asia’s grocery markets are forecasted to surpass Europe and North America combined within the next 4 years.

These evolving trends will be the central theme of the 15th Philippine Food Expo that will commence on April 28-30, 2023 at the SMX Convention Center, Pasay City, Manila, Philippines with an expanded floor area of 7,000 sqm exhibition space.